Jersey Finance's global strategy puts digital at its heart and we were delighted to be selected to help make their ambitions a reality.
Working with their in-house digital team, we realigned their digital assets to work cohesively together creating an engaging digital footprint for their members and users, while building valuable user behavioral and contact data for the events and business development teams.
As authors of important industry reports and commentary, a large focus was placed on making the most of this valuable content through their digital channels. Complex and large spreadsheets were converted into content managed interactive tools, for example, to illustrate, explain and clarify Jersey's cooperation agreements with European countries in the implementation of AIFMD.
We developed an extensive suite of tools and features in a tiered permission based members area and instituted a complete responsive redesign and rebuild, allowing the site to reach as wide an audience as possible. Foreign language 'feeder' sites completed this reconstruction of JFL's digital presence allowing the website to become the primary tool to attract, register and respond to an international audience.
An unprecedented increase in access via mobile devices plus a massive increase in visits, page views and incoming traffic from social media platforms support the hugely positive reception extended to the new site so far by both the organisation and their members.
Louise Ashworth, Head of Marketing at Jersey Finance, said
"We selected Switch Digital after a rigorous tender process and were immediately impressed by their understanding of our digital vision and immediate business requirements, as well as their technical capabilities and proven track record.
In building the suite of five new JFL websites, they consistently delivered to specification, on time and to an agreed budget. "